This Pricing Mistake is Costing You Thousands
Aug 09, 2023Properly stating your offers can be a game-changer for your business. It not only informs your current clients about the services you provide and those you don't but also becomes a valuable resource for attracting potential clients. When customers make a purchase, they want to be fully informed about what they're getting, so being crystal clear upfront is crucial.
On the other hand, being explicit with your offerings also benefits you as the service provider. Sometimes, we tend to go beyond our contracts because we feel it's the right thing to do or it's a simple task. However, setting clear boundaries can significantly improve your work relationships and open up additional opportunities for add-on services. By holding firm to your offerings, you can create a win-win situation for both your business and your clients.
The key takeaways from this episode are:
1. Clear offers are a game-changer: Properly stating your services informs both current and potential clients, attracting the right audience and ensuring transparency.
2. Set clear boundaries for success: Explicit offerings benefit service providers by improving work relationships and creating opportunities for additional services.
3. Educate clients wisely: Share the full range of services available without itemizing specific prices for flexibility and customization.
What you’ll hear in this episode:
[1:15] Why may you be experiencing uncertain boundaries around your offer?
[2:00] Are you unintentionally making explicit offers, implicit to your offer, through lack of clarity?
[7:32] Make sure to educate your clients on the full menu as to what services exist and are available, and which are included.
[9:40] Be careful about itemizing your offerings with specific prices.
Related Episodes:
How to Develop a Brand Style with Tanya Smith
Leveraging Collaborations for Business Growth
Building Authentic Relationships in Business with Barb Betts
Resources:
Tactical Resources:
5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh
Create a Custom Podcast Playlist: https://quiz.tryinteract.com/#/6303d4c525b1e80018d47cfa
Grow Cash Flow for Your Business: https://www.keepwhatyouearn.com/endless-cash
Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide
CFO Power Session: Text POWER to 860-609-6374
See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator
Additional Resources & Connect with Shannon:
Find everything you need at https://www.keepwhatyouearn.com
Questions about this episode? Text me! https://my.community.com/shannonweinsteincpa
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The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
