Starting and Growing a YouTube Channel with Augie Johnston
May 18, 2023I have the pleasure of discussing YouTube and the online world of long-form content creation with YouTube expert, Augie Johnston.
Augie works with full-time YouTubers, online personalities, thought leaders, and anyone that creates online videos for their businesses. Augie shares how he got into YouTube as an early platform adopter and has maintained a presence through the years.
We discuss a common objection that it's too late to get started on YouTube or create an online presence, and how anyone can get started on the platform. Augie also shares tips on how to turn YouTube views into actual income, including leveraging sponsorships, merchandising, and affiliate marketing.
As YouTube is becoming the new cable TV, this episode is a must-listen for anyone looking to get started on YouTube or build a successful online presence.
They key takeaways from this episode are:
1. Anyone can get started on YouTube regardless of whether they're an early adopter or not. Augie's advice is to focus on building a strategy that includes consistency, understanding your audience, and creating unique and valuable content.
2. To turn YouTube views into actual income, it's important to leverage sponsorships, merchandising, and affiliate marketing. Augie also advises focusing on building a loyal subscriber base and creating content that is tailored to their interests.
3. The future of YouTube and YouTubers looks bright, with the platform becoming the new cable TV. As such, it's essential for anyone looking to build a successful online presence to consider YouTube as part of their overall strategy.
What you'll hear in this episode:
[2:51] What prompted Augie to get into youtube and how early was he to the youtube scene?
[4:15] What do you say to the person who says that it's too late to get into YouTube or create an online presence?
[5:59] How does Augie recommend people build a strategy and get started on YouTube?
[10:30] How do you create YouTube views into actual dollars?
[12:13] What are some tips to help increase subscription and growth?
[16:00] Should you stick to a niche on YouTube or should you try and chase what is popular at the time?
[17:20] How to make money from ads on YouTube?
[19:30] How do you overcome some of the barriers to entry to creating video content and what are some easy ways for people to get started?
[21:15] What does Augie think the future looks like for YouTube and YouTubers?
Related episodes:
Investing in Branded Merchandise Without Wasting Money with Amanda Hofman
Investing in Your Digital Storefront with Lynzee Krohne
Turning Tweets to Customers with JK Molina
Resources:
Connect with Augie:
Find Augie on IG @augiejohnston
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