Short-form Content Strategies for Brand Growth with Hilary Billings

I don’t think anyone would argue if I said that short-form video is really the vehicle for attention right now. It’s a great way to get seen and heard a lot faster because everyone is consuming this type of content now! We’re talking about how to leverage short-form video as a personal brand and as a business to get in front of your ideal customer or client.

Hilary Billings is a popular viral video creator and strategist. She is also the Co-Founder and CEO of Attentioneers, a creative agency that helps brands and their partners drive exponential audience growth through viral content. As evidenced by the fact that she grew from 0-400k followers on TikTok in 40 days, Hilary understands the psychology of capturing and keeping attention online. She uses this expertise to demystify TikTok for her clients and to help them build genuine relationships with their followers – all while going viral.

"The only way to win is to not do what everyone else is doing, to be a pattern interrupter and to do something that's unique to you." - Hilary Billings

In this episode, you will learn the following:

1. How Hilary Billings grew from zero to 400,000 followers on TikTok in 40 days.
2. How to engineer attention and create compelling short-form content that stops the scroll and maximizes views and reach.
3. How to be a pattern interrupter and make unique content that stands out in an oversaturated market.

What you'll hear in this episode:

• Hillary’s history and accomplishments.
• Why it’s more important now than ever that we understand that we do not have the right to anybody’s attention
• Where do we draw the line on “fake” content?
• You need to be showing up on short-form content in some way shape or form.
• How do you connect best with your audience?
• What are some other creative ways that people are utilizing short-form content?
• You have to regulate your expectations on tik-tok videos.
• You have to earn attention

Here are some brief snippets from this episode:

[00:00:50]
Short form video content is really the vehicle for attention right now. Hilary Billings is a popular viral video creator and strategist. She grew from zero to 400,000 followers on TikTok in 40 days. She has a very unique approach to strategizing short form content.

[00:04:47]
Every day, 20 million new videos come out online. Videos make up 98% of what people see online nowadays. It is more important now than ever that we understand that we do not have the right to anybody's attention. That is where we come in.

[00:07:22]
There are strategies you can use to maximize watch time. But it doesn't matter if your content isn't compelling. It's got to be substance before strategy. In order to have a great post production strategy, you need to focus on pre production.

[00:09:37]
The way that short form content is consumed, the viewer wants to have an authentic and relatable experience with you. Focus on that pre production strategy is going to pay dividends and increase your views and your efficiency on the back end.

[00:17:37]
Do not haphazardly throw up content. Everything needs to be intentional in your business and short form content strategy these days is social media strategy. Do not start a new social media profile unless you are ready to commit.

[00:21:40]
Duolingo is a language learning platform. They chose to meet their audience where they are in the way that they want to consume content. TikTokers don't buy from bad creative. If you abide by those rules, you have the opportunity to massively scale your brand.

[00:27:00]
I'm committed to posting more short form content. Where do I start? How do I maintain momentum and consistency? 

Related episodes:

195. Hosting a Profitable Event with Sarah Brush

198. Selling Pain Points and Not Problems

202. Selling Through Service with Ashley Frank

Resources:

Visit the Attentioneers website: www.attentioneers.com/

Follow along on TikTok: www.tiktok.com/@hilarybillings?lang=en

Make your puppet dreams come true: www.etsy.com/shop/MyCustomPuppet

Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/

Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa

Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so

Hire us: https://www.fitnancialsolutions.com/accounting

See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator

Find me on IG @shannonkweinstein

Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.