Investing in Your Digital Storefront with Lynzee Krohne
Apr 20, 2023Today, we welcome Lynzee Krohne to Keep What You Earn. Lynzee is the CEO and Founder of LEO + LAINE and also serves as the Lead Creative Director. Lynzee started LEO + LAINE with the promise to build an agency unlike any other. One in which fun and friendships reign supreme while providing best-in-class creative solutions for her clients.
Lynzee dives into the importance of building a strong digital presence and setting goals to achieve a cohesive branding and messaging strategy. Lynzee's expertise in auditing your own digital presence will help you assess whether your marketing efforts are aligned with your goals. Remember, authenticity is key! Lynzee emphasizes the significance of creating a great first impression online that reflects your brand's values and mission.
Lynzee shares valuable tips on how to get creative and have fun with your marketing content. Her unique approach to building a marketing strategy prioritizes fun and friendships while delivering top-notch creative solutions for clients.
In this episode, you will be able to:
1. Establish a robust digital presence that paves the way for a thriving business.
2. Discover the vital role of personal branding in attaining credibility and trust.
3. Learn the art of engaging and cultivating dedicated communities for unwavering customer loyalty.
4. Uncover the perfect balance between content quality, consistency, and authenticity to captivate audiences.
5. Master the creation of personalized and relatable brand content that resonates with your target market.
What you'll hear in this episode:
[3:30] Introduction to Lynzee and Leo + Laine and how they operate differently from traditional marketing firms.
[8:30] When starting a new business, how should you go about building a digital presence?
[17:00] What are the goals that you should have established when implementing a digital storefront?
[21:30] How can you audit your own digital presence and see where you stand on cohesive branding and message?
[27:00] Why being authentic in your online presence and making an accurate first impression is so important?
[34:00] How do you know if your marketing is aligned and what are some telltale signs that your online presence is a trainwreck?
[37:45] Why you shouldn’t be afraid to get creative and have fun with your marketing content.
Related episodes:
Feeling Tempted to Change Your Offers?
Turning Tweets to Customers with JK Molina
Copywriting Secrets to Convert with Jess Jordana Paxson
Resources:
Connect with Lynzee:
Connect with Shannon:
Attend The CFO Accelerator Live: https://www.thecfoaccelerator.com/shannon
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The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
