Investing in Branded Merchandise Without Wasting Money with Amanda Hofman
Apr 21, 2023Today, I am speaking with Amanda Hofman, Co-Founder and CEO of Go To Market, a branded merchandise studio that specializes in sustainable and beautiful designs. Amanda discusses how she got interested in merchandise and shares some non-traditional ways businesses can use merch to promote their brand.
Amanda explains the advantages of print-on-demand vs bulk ordering merch, and how it resolves challenges related to inventory management and waste reduction. The logistics of a print-on-demand model can be complex, but Amanda provides insights on how to make it work effectively.
She also shares great ways to promote your brand at conferences without physically giving out “junk” swag that attendees may not really want.
This is the perfect episode if you’re considering purchasing branded merchandise, want to do it in a sustainable manner, and want to promote your brand in an effective way.
In this episode, you will be able to:
1. Discover the significance of eye-catching branded merchandise designs.
2. Grasp the benefits print-on-demand brings to your business operations.
3. Tap into expanding your reach via digital storefronts.
4. Embrace sustainable and earth-friendly merchandising options.
5. Craft genuine brand experiences by leveraging customized merchandise.
What you'll hear in this episode:
[2:22] Introduction to Amanda and how she got interested in merchandise.
[6:55] What are some non-traditional products or non-traditional ways of using merch in your business?
[12:00] The importance of preserving an in-person emotional connection on your merchandise.
[14:30] The advantages of print on demand vs bulk ordering merch and the challenges that it helps resolve.
[24:00] How do the back-end logistics work in a print-on-demand model?
[29:00] Great ways to promote your brand at conferences without physically giving out swag that attendees may not actually want.
[34:25] How many print-on-demand items should you have available on demand for customers/clients?
[39:45] How does the setup and design process generally work when setting up a print-on-demand shop on your website?
Related episodes:
Feeling Tempted to Change Your Offers?
Facebook Ads Strategies that Work with Daria Kotenko
Optimizing Your Email Marketing Strategy with Jeff Felten
Resources:
Connect with Amanda:
LinkedIn: Amanda Hofman
Email: [email protected]
Website: gotomarket.studio
Connect with Shannon:
Attend The CFO Accelerator Live: https://www.thecfoaccelerator.com/shannon
Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/
Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa
Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so
Hire us: https://www.fitnancialsolutions.com/accounting
See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator
Find me on IG @shannonkweinstein
Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
