How to Develop a Brand Style with Tanya Smith

Branding your business is an important part of your professional image and marketing success. That said, there is often little thought put into how a logo or an image aligns with the mission of the business, especially for small businesses where the owner designs it themselves. Though there is nothing wrong with this approach, it can make it more challenging for you to establish your brand position and attract your ideal clients. Tanya Smith joins me today to share her expertise on branding your business and the importance of having a brand image that aligns with your mission and vision.

Tanya Goodall Smith is a highly sought-after branding and visual communications expert, founder of WorkStory Creative™, and a Certified Personal Branding Strategist for Brand Builders Group. Over the last 20 years, she’s worked with hundreds of internationally renowned brands, including GUESS, HP, Microsoft, Gary John Bishop, and The Life Coach School, to develop and improve their brand assets.

The key takeaways from this episode are:

1. Branding is vital for success: This episode stresses the importance of branding for a business's professional image and marketing success.
2. Align brand image with mission: Businesses often neglect aligning their logo and visuals with their mission, making it challenging to attract ideal clients.
3. Seek expertise for effective branding: Tanya Smith, an expert branding strategist, highlights the value of professional assistance in creating a cohesive brand strategy and assets.

What you’ll hear in this episode:
[2:38] What does a branding expert actually help people do?
[5:22] What are some visual cues that are often communicated through brand colors and fonts?
[11:22] How do you get people who have never vocalized their brand identity to get it into words?
[14:19] When should businesses invest the time to develop a brand style?
[17:30] What are some things to consider before doing a brand photo shoot that will take it to the next level?
[23:12] How do you find the correct brand designer to work with?
[31:01] What is the difference between a personal brand and a professional brand?

Related Episodes: 

Building Authentic Relationships in Business with Barb Betts

How to Network if You Hate Networking Events

Revenue Goals That Actually Move the Needle

Resources: 

Connect with Tanya:

workstorycreative.com

Tactical Resources:

5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh

Create a Custom Podcast Playlist: https://quiz.tryinteract.com/#/6303d4c525b1e80018d47cfa

Grow Cash Flow for Your Business: https://www.keepwhatyouearn.com/endless-cash

Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide

CFO Power Session: Text POWER to 860-609-6374

See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator

Additional Resources & Connect with Shannon: 

Find everything you need at https://www.keepwhatyouearn.com

Questions about this episode? Text me! https://my.community.com/shannonweinsteincpa

Hire us: https://www.fitnancialsolutions.com/accounting

Find me on IG: https://www.instagram.com/shannonkweinstein/

Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.