How I Turned My Side Hustle Into My Full-Time Career
May 12, 2023Tune into this replay of an interview that I did for The Side Hustle Show with Nick Loper.
Here is the episode recap from Nick:
This week’s guest took some of the skills she already had and then went out intentionally and found buyers for those skills.
Shannon Weinstein is a CPA (Certified Public Accountant) who turned her fractional CFO (Chief Financial Officer)/tax strategy service at KeepWhatYouEarn.com into a full-time income stream — while still working a full-time job.
Tune in to this interview to hear:
- the low-cost, high-return marketing tactics that Shannon used to start her business
- how she found her first customers
- how she took the leap to turn her side hustle into a full-time job
The key takeaways from this episode are:
1. The low-cost, high-return marketing tactics that Shannon used to start her business
2. How Shannon found her first customers
3. How Shannon took the leap to turn her side hustle into a full-time job
What you'll hear in this episode:
[5:10] How Shannon got over the imposter syndrome.
[10:00] Are there any tools that you use to anticipate these questions that people are asking?
[17:30] What’s your typical pricing today?
[25:00] The importance of having a call to action.
[28:40] What do you attribute some of the early growth of the show to?
[41:10] How Shannon divides her time between the content production side of things and the customer service side.
[45:15] The importance of having a cash flow forecast for your business.
[52:20] What’s next for the podcast and for the business?
Related episodes:
Investing in Your Digital Storefront with Lynzee Krohne
Building a Better Financial Future with Marc Russell of BetterWallet
Setting and Measuring Progress Toward Your Business Goals
Resources:
Check out Nick's show at https://podcasts.apple.com/us/podcast/the-side-hustle-show/id655135292
Connect with Shannon:
Attend The CFO Accelerator Live: https://www.thecfoaccelerator.com/shannon
Find everything you need at www.keepwhatyouearn.com
Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa
Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so
Hire us: https://www.fitnancialsolutions.com/accounting
See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator
Find me on IG @shannonkweinstein
Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
