Building a Marketing Plan You'll Actually Stick To with Lauren Tilden
Jun 22, 2023Lauren Tilden joins me to talk all things marketing strategy and addresses your psychology towards marketing. Personally, I think this episode can be immensely helpful to those of you who not only aren't sure where to start with marketing but also have a hard time being consistent. Lauren shares a number of tips to help streamline your marketing processes but also hold yourself accountable to your marketing strategy, which in turn will drive business growth.
Lauren is a marketing coach on a mission to help small business owners have better marketing so they can make a bigger impact. She's an ex-corporate marketer and now she's the owner of two product-based businesses and host of the Making Good Podcast.
The key takeaways from this episode are:
1. Streamline your marketing processes: Lauren Tilden provides tips and strategies to simplify and streamline your marketing efforts. By optimizing your approach, you can save time and energy while still driving business growth.
2. Accountability is key: Consistency in marketing is crucial for long-term success. Lauren shares insights on how to hold yourself accountable to your marketing strategy, ensuring that you stay on track and achieve your goals.
3. Making an impact through marketing: Lauren emphasizes the connection between marketing and making a positive impact in the world. By leveraging effective marketing strategies, small business owners can amplify their message and reach a larger audience, ultimately making a difference in their industry or community.
What you'll hear in this episode:
[3:55] How did Lauren become so passionate about marketing?
[5:40] How do you connect marketing with making an impact in the world?
[9:25] What all falls within the realm of “marketing”?
[12:14] What are the tactical steps to build a marketing plan?
[24:45] What does Lauren think about when and why to outsource marketing tasks?
[30:45] What are some ways to remove friction and remain consistent with your marketing strategy?
[46:45] How to work with Lauren.
Related episodes:
How to Generate Cash Without Increasing Price
Do You Take Time to Appreciate Success? with Amanda McKinney
Why We Don't Hire Financial Help Fast Enough with Tanya Smith
Resources:
Gretchen Rubin's 4 Tendencies Quiz: https://gretchenrubin.com/quiz/the-four-tendencies-quiz/
Connect with Lauren:
Lauren's Podcast https://makinggoodpodcast.com
Lauren's IG: https://instagram.com/laurentilden
Lauren's LinkedIn: https://linkedin.com/in/laurentilden
Lauren's Membership: https://makinggoodhappen.com
100 Social Prompts: https://makinggoodpodcast.com/100prompts
Tactical Resources:
5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh
Create a Custom Podcast Playlist: https://quiz.tryinteract.com/#/6303d4c525b1e80018d47cfa
Grow Cash Flow for Your Business: https://www.keepwhatyouearn.com/endless-cash
Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide
CFO Power Session: Text POWER to 860-609-6374
See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator
Additional Resources & Connect with Shannon:
Find everything you need at https://www.keepwhatyouearn.com
Questions about this episode? Text me! https://my.community.com/shannonweinsteincpa
Hire us: https://www.fitnancialsolutions.com/accounting
Find me on IG: https://www.instagram.com/shannonkweinstein/
Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
