Shannon's Appearance on "The Unapologetic Entrepreneur" with Amanda McKinney
Dec 27, 2024In the latest episode of "Keep What You Earn," Shannon makes a guest appearance on Amanda McKinney's "The Unapologetic Entrepreneur" podcast. The episode delves into the nuances of content creation, emphasizing efficiency and authenticity—cornerstones of Shannon’s approach.
Shannon, known for her mixture of pragmatic insights and personal relatability, begins by stressing the importance of capturing creative ideas immediately. "Creativity doesn’t operate on a schedule,” she explains. For Shannon, this means using tools like voice notes, quick videos, or phone notes to capture the spark of an idea as soon as it strikes. By doing so, she is able to revisit and expand upon these ideas later, especially useful during periods of creative block.
One of Shannon’s standout strategies is what she terms "lazy content efficiency." Contrary to the negative connotations of 'lazy,' Shannon redefines it as minimizing effort while maximizing output. For instance, Shannon records her thoughts immediately after interviews. These impromptu recordings often become content for Instagram stories—quick, authentic snippets that resonate well with her audience. The raw, unfiltered nature of these posts helps build a genuine connection, a key factor in her content success.
A central theme that Shannon discusses is the distinction between content production and creation. She believes in producing content efficiently and reusing existing themes to reduce the workload. According to Shannon, "It’s about putting it out there, not just creating it." This isn't just about recycling content, but repurposing it for different platforms and audiences, thus ensuring that your message reaches as many people as possible in various formats.
Structured routines play a major role in Shannon’s efficiency. She dedicates every Friday to marketing, admin activities, podcasting, and networking. This regimented schedule allows her to batch content creation, recording multiple podcast episodes in one go. Shannon’s Fridays are packed with interviews—both solo and with guests—which she later dissects into bite-sized content for different platforms. This batching technique not only saves time but also maintains consistency in her content flow.
Overcoming barriers to content creation is another critical point Shannon addresses. Many content creators get bogged down by the need for perfection. Shannon advocates for starting with what’s easily accessible and not getting paralyzed by the quest for the perfect camera or microphone. "It’s about the message, not the medium," she notes, underscoring the importance of authenticity and relatability.
Interestingly, Shannon employs a puppet resembling her for video content, particularly when she’s not in the mood for personal appearance adjustments. This quirky approach grabs attention and illustrates the lengths she goes to lower barriers and keep content creation fun and engaging. It’s a perfect example of her "impact over image" mantra.
Content strategy is another crucial aspect Shannon explores. She suggests focusing on one long-form content type—be it a blog, podcast, or YouTube channel—and then repurposing that content into smaller, digestible pieces for social media. The idea is to start with something substantial that can be broken down, rather than trying to come up with an endless stream of original content across multiple platforms.
In her discussion, Shannon also touches upon advanced content planning, especially during slower periods. By planning ahead, she can sail through busier times like the tax season without compromising her content schedule. This foresight ensures that she remains consistent, a non-negotiable in the world of content creation.
Shannon’s entrepreneurial journey, which includes a successful Instagram presence and a thriving podcast, offers valuable lessons. Initially hesitant about starting her podcast due to time constraints, a suggestion from her CMO led her to list 100 show ideas quickly. This process underscored the importance of having a clear, focused plan right from the start. Her initial reservations gave way to a structured habit—launching her podcast during a slow month, and gradually increasing her output to five episodes weekly.
Listeners and aspiring content creators are encouraged to take Shannon’s insights to heart: minimize barriers, focus on authenticity, and leverage efficient strategies to maximize output. For Shannon, success lies not in the quantity of time spent, but in the quality of planning and execution.
Shannon’s "Keep What You Earn" podcast serves as an educational resource, guiding entrepreneurs in navigating the financial facets of their businesses. With her unique approach to content creation and efficiency, Shannon continues to inspire her audience to embrace authenticity and strategic planning in their entrepreneurial journeys. Be sure to tune into Shannon’s podcast and leverage her insights to elevate your content creation game.
What you'll hear in this episode:
04:51 Fractional CFO guiding business finances and podcasting.
07:56 Value is planning-driven, not time-driven.
10:41 Focus on one platform for faster growth.
15:34 Remember beginnings to appreciate progress and celebrate.
16:20 Overcoming obstacles by breaking down overwhelming ideas.
22:22 Capture and expand ideas quickly; revisit later.
25:39 Capture ideas during flow state for expansion.
29:12 Share idea simply, authentically, then leave.
29:42 Focus less on perfection; just start creating.
34:33 Create long form content: blog, podcast, YouTube.
38:17 Ensure channels align with goals and impact.
41:46 Podcast is epicenter; content spreads to platforms.
42:33 Feedback-driven content evolves with audience engagement.
46:27 Q&As recorded for free, now repurposed content.
If you like this episode, check out:
Boosting Business with Better Client Care
Acquire Cheaper and Better Customers (Financial Priority Formula Part 3)
Want to learn more so you can earn more?
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Visit keepwhatyouearncfo.com to work with Shannon and her team
Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
