Pressure-Free Sales Strategies with Christine Corcoran

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In the latest episode, the focus is on pressure-free sales strategies with sales coach Christine Corcoran. This episode explores a more feminine approach to selling high-ticket services, emphasizing authentic connections, value communication, and addressing client uncertainties without being pushy or manipulative.

Shannon and Christine stress the importance of making clients feel secure and confident in their high-ticket investments, typically those priced over $1,000. They emphasize the necessity of effectively communicating the service's value and painting a clear picture of what the client can expect. Christine highlights a more feminine sales approach—building up the client and focusing on their desires rather than using fear-based tactics.

Christine underscores the power of discussing the cost of inaction rather than solely focusing on ROI, as business variables can be unpredictable. Aligning the service with clients’ core values and speaking their language can create a compelling offer. Addressing potential clients' questions and uncertainties is also crucial. The goal is to determine if the client is the right fit and to educate them about the solution offered.

Shannon addresses the challenge of clients not always being problem-aware, contrasting masculine and feminine sales approaches. Christine’s approach encourages creating desire and supportive dialogue, avoiding fear-based strategies. This shift in sales language towards a calmer, more caring approach is essential.

Christine shares a story of a client's appreciation for superb service during onboarding, illustrating the importance of a caring sales landscape. She explains that strategy and mindset in sales are interconnected: a clear strategy guides decisions, while a positive mindset influences the approach. Christine highlights the negative impact of scarcity mindset and the need to adopt an abundance mentality.

Sales should be viewed as an invitation rather than coercion. Building permission into the sales process and guiding clients on a collaborative journey creates a more engaging experience. Christine also emphasizes the pre-qualifying process during sales calls, considering client readiness, needs, and fit.

Shannon recounts an experience where clients were hard-sold CFO services, leading to dissatisfaction and buyer’s remorse. This underscores Christine’s argument for offering high-level service before, during, and after the sale to avoid such issues and create loyal, satisfied clients. Maintaining energy and support even after the sale reassures clients of their decision and fosters a positive onboarding experience.

For more insights, Christine can be found on Instagram at @christinecorcorancoach and offers an Unstoppable Sales program. Shannon also offers power sessions for business clarity and financial guidance, which can be applied for through the podcast show notes.

Embracing pressure-free, client-focused sales strategies can create meaningful connections and drive significant success in the evolving world of sales.

Over the course of the last seven transformative years, Christine has guided and coached hundreds of remarkable women, both through personalized 1-1 coaching and engaging events, and masterminds. She has invested in expertise in NLP and other sales related psychologies and applied them to help women feel more confident and authentic while selling

Website: https://christinecorcoran.com.au/ 

Instagram: https://www.instagram.com/christinecorcoran_coach/?hl=en 

Freebie: https://christine-corcoran-8c76.mykajabi.com/authenticsales-scripts

What you'll hear in this episode:

03:48 Invested a lot, uncertain about returns.
07:42 Identify customer needs to align product value.
10:23 Feminine approach to building instead of tearing.
14:01 Forced into a miserable relationship with regrets.
19:22 Surprising onboarding experience leads to appreciation.
22:58 Sales strategies require the right mindset. Confidence, expectation.
24:11 Overcome scarcity mindset, attract more clients confidently.

If you like this episode, check out:

How to Prepare to Sell Your Business

The Framework for the Perfect Offer

Stop Doing This to Your Customers

Want to learn more so you can earn more?

CFO Power Session: https://www.keepwhatyouearn.com/power-sessions

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.