Organic Social Media Growth Tips with Jess Glazer DeRose

In today’s episode, we dive into the digital sea with social media strategist Jess Glazer and unpack the goldmine of authentic content creation that truly resonates with your audience. Host Shannon Weinstein orchestrates a conversation that redefines how we measure success in the realm of organic social media growth—away from vanity metrics and towards genuine connections and consistent value.

Understanding Your "Why" in Content Creation

Both Jess and Shannon stress the dizzying saturation of today's social media landscape. It's not about simply churning out content; it's about piercing through the noise with your true voice. Jess emphasizes the pivotal role of self-reflection, stating, "Know your 'why' behind every piece of content you create. It drives your unique branding and helps you stand out."

The Balance of Engagement and Self-Worth

The pressure to perform can be overwhelming. As content creators, Shannon and Jess share their experiences with the psychological tug-of-war that often accompanies the pursuit of likes, comments, and shares. Jess introduces a refreshing philosophy: "Detach from others' opinions and don’t attach your worth to social media feedback."

Evolving Alongside Your Opinions

Both guests agree that an immutable sign of a healthy personal brand and thought leadership is the ability to evolve. Jess remarks, "Reserve the right to get smarter"—a potent reminder that we should grow through what we go through, allowing our online presence to reflect our personal and business growth.

Where Your Ideal Client Lives: Go There

From Jess's strategic viewpoint, she reiterates where to focus your efforts: "Be where your ideal client is, not everywhere at once." Developing a presence on the platforms where your audience predominantly exists ensures efficiency and impact, especially in the early stages of business growth.

The Importance of Persistence

Shannon's candid storytelling of her journey from failing to sell a digital course to ultimately finding success underscores the significance of resilience. It wasn’t about a major overhaul but small, authentic tweaks that aligned with her unique style.

Perseverance and Learning

Jess shares a client's success from a silent launch to seven figures, highlighting not the financial triumph but rather the journey of continuous learning and persistence. It's this mindset that Shannon and Jess advocate for over purely financial goals.

Full-time Employment as an Asset

They shine a light on the emotional benefits of leveraging a full-time job to build your entrepreneurial side project. Shannon shares how speaking her truth and setting boundaries have led to unexpected success both in her career and business.

Encouraging the Community to Engage

The spirit of community is palpable as Jess invites listeners to interact on social media by sharing takeaways or attempting new content. Shannon sweetens the pot with educational resources like a tax deduction guide—tools to empower the entrepreneurial journey.

Taking "Messy Action"

A key takeaway from Jess is the concept of "messy action," pushing against the grain of perfectionism which often stifles creators. Mixing it up with a variety of content types—and even jumping on trending audio or dance trends—allows creators to learn what sticks.

Embrace Your Individuality

An essential message Jess conveys is the importance of not simply mirroring someone else’s blueprint for success. It's about matching your business choices to your distinctive preferences and strengths—carving out your path in the digital world.

Start Simple, Start Now

Shannon champions the notion of beginning with the basics. A voice note on your phone might just be the launchpad for your next podcast episode. It's not about having the best gear but having a start.

Looking Ahead: A Live Event for Deeper Insights

Finally, Jess invites our community to a live event that promises to extend the dialogue—on scaling a coaching business, crafting an offer, and avoiding pitfalls.

This episode isn't just a blueprint for growing your social media presence organically—it's a manifesto for embodying the values of authenticity, growth, and meaningful engagement in every digital footprint you create. Jess and Shannon inspire us to elevate beyond conventional definitions of success, urging us all to find joy in the growth process and to Keep What You Earn, not just financially but in knowledge and authentic connections.

What you'll hear in this episode:

03:32 Empowering self-trust, remove expectations for success.
08:58 Embrace learning and act with foresight. Success follows.
13:24 Uniqueness and effort stand out in saturation.
14:41 Navigating between antivanilla and pro chocolate politely.
17:35 Evolution of beliefs and business is normal.
20:30 Embrace discomfort, choose content based on strength.
26:36 Free event shares roadmap for successful business.
29:50 Data analysis reveals content posting patterns and effectiveness.
32:26 Sharing personal story, finding trends on social media.
35:09 Creating community through relatable, engaging content. Don't miss!
38:13 Try something new on social media and DM.

If you like this episode, check out:

Best Ways to Negotiate Business Deals

3 Reasons to Separate Your Business Money from Personal

Why You Need More Than One Type of Mastermind

Want to learn more so you can earn more?

Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.