Never Let Your Scarcity Show

In the latest episode of Keep What You Earn, Shannon shares her personal experience and insights on navigating the abundance and scarcity mindsets in business. As an entrepreneur herself, Shannon openly discusses her own challenges with cash flow, highlighting the crucial importance of perception and positioning in business, especially during tough times.

One of the main takeaways from the episode is the impact of perception on both potential clients and business success. Shannon discusses a situation she encountered when a fellow business owner, in the midst of financial strain, made a public plea for work in a business networking group. Analyzing this scenario, Shannon emphasizes the significance of how a business presents itself, especially during difficult periods. While vulnerability and authenticity are valued, the way difficulties are communicated can significantly impact how a business is perceived by potential clients.

Shannon's advice centers around the idea that while it's important to be open about challenges faced, it's equally critical to understand how this vulnerability is portrayed. She suggests reframing the narrative by focusing on the solutions a business provides rather than emphasizing the struggles it's going through. By positioning oneself as an authority and expert in solving specific problems, businesses can maintain a strong presence and attract the right clients even during challenging times.

Moreover, Shannon addresses the potential pitfall of becoming overly desperate for business during lean periods. This can lead to compromising on values and creating relationships built on pity rather than mutual respect. Instead, she advocates for a strategic and composed approach, ensuring that a business remains confidently positioned to earn the trust and respect of potential clients, regardless of the challenges it may be facing.

In discussing the evolution of mindset during tough financial times, Shannon emphasizes the need to stay mindful of how a business is portrayed, particularly in terms of the message it sends to potential clients. She stresses that business owners must be constantly aware of how they show up and communicate their message, underscoring the importance of consistently regulating one's business image and attracting the right clientele.

Shannon's candid and insightful advice also extends to the early stages of business development. While aspiring entrepreneurs may have a clear vision of their ideal clients, Shannon encourages a pragmatic approach, suggesting that during lean times, it may be necessary to adapt and consider a broader range of clients rather than solely focusing on the "ideal" ones.

In summary, Shannon's episode imparts invaluable wisdom on perception, positioning, and navigating the delicate balance between abundance and scarcity mindsets in business. By presenting personal experiences and offering actionable advice, Shannon guides entrepreneurs through the complexities of maintaining a resilient and composed business image, even during challenging financial periods.

What you'll hear in this episode:

05:43 Positioning in marketing; sharing scars, not wounds.
07:22 Find problems, show expertise, never surrender.
10:42 Invest in finding the right customers wisely.

If you like this episode, check out:

Maximize Your Income with the Help of a CFO

Staying Motivated in Times of Stress

Is There Such Thing as Too Much Transparency?

Want to learn more so you can earn more?

5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.