How to Book & Deliver a TEDx Talk with Ashley Stahl
Aug 13, 2024In a recent episode of the "Keep What You Earn" podcast, Shannon sat down with Ashley Stahl, an entrepreneur, international best-selling author, podcast host, and top 100 ranked TEDx speaker on the Internet. Ashley shared her expertise on booking and delivering a compelling TEDx talk, drawing from her experience as a two-time TEDx speaker and founder of Wise Whisper Agency, a company that helps inspirational professionals land on the TEDx stage.
Ashley clarified the distinction between TED and TEDx talks, emphasizing that from a consumer perspective, the brand authority and credibility of both are seen as equal, making TEDx an attractive platform for entrepreneurs looking to establish themselves as thought leaders. When crafting a compelling TEDx talk, Ashley advises speakers to consider their goals and the ideal audience they want to attract, focusing on their most original thinking and the thoughts that resonate with their target audience.
She cautions against blatant self-promotion in TEDx talks and stresses the importance of backing up talking points with widely accepted scientific research from credible sources. Ashley's team of expert speech writers works to extract the core themes and stories from their clients' content, creating a talk that has both educational and emotional elements. A strong opening, such as a shocking statistic or a compelling story, is crucial in grabbing the audience's attention and maintaining engagement throughout the talk.
Booking and delivering a TEDx talk can be a game-changer for entrepreneurs looking to establish themselves as thought leaders and attract their ideal audience. By crafting a talk that showcases their original thinking, incorporates personal stories, and is backed by credible research, speakers can create a compelling narrative that resonates with their listeners and provides long-lasting benefits for their business and personal brand.
Ashley is an entrepreneur, international bestselling author (You Turn), podcast host (You Turn Podcast) and top 100 ranked TEDx speaker on the Internet. She has been on the TEDx stage twice, in 2013 and 2019, and both of her talks have gone viral. Her company, Wise Whisper Agency, helps other inspirational professionals land on the same stage so they could make more impact, generate more leads for their business, and establish themselves even more so in the speaking arena.
Website: www.wisewhisperagency.com
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What you'll hear in this episode:
05:12 YouTube owns the house, TEDx the bouncer.
06:57 Elevate speaking career with original topic focus.
12:57 Turned business by connecting clients with booker.
16:23 Content explores themes, tones, and storytelling impact.
19:13 Breaking the myth of unapproachable TEDx speakers.
If you like this episode, check out:
How to Prepare to Sell Your Business
The Framework for the Perfect Offer
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