Bringing Your Audience Into Your World Using Stories with Ashley Stahl
Aug 14, 2024In a recent episode, Shannon sat down with Ashley Stahl, the founder of Wise Whisper Agency, to discuss the art of storytelling and how to make the most out of a TEDx talk. Ashley's agency helps inspirational professionals land on the TEDx stage, generating leads, making an impact, and establishing themselves in the speaking arena.
One of the key takeaways from the conversation was the importance of storytelling in delivering a powerful TEDx talk. Ashley emphasized that while the topic may have been discussed before, it's the speaker's unique perspective and ability to move the audience that sets them apart. A well-written speech that comes from the heart and resonates with the audience is crucial to the success of a TEDx talk.
To extract a compelling story, Ashley suggests asking yourself two essential questions: "What moments in your life have really impacted the way you think?" and "Is there something you feel you really understand about the world, that if other people really got it, the world would be a lot better?" These questions can help you identify powerful memories, conversations, and insights that have shaped your perspective and can be woven into your TEDx talk.
Shannon and Ashley also discussed the misconception that storytelling needs to be directly related to one's business or communicate a specific outcome. Instead, they emphasized the importance of humanizing the speaker and allowing the audience to relate to them on a personal level. Stories from childhood experiences or seemingly unrelated events can still be used to make a point and connect with the audience.
The key to creating a relatable story lies in opening up with something that deeply moves you. As Ashley points out, "relevance is rooted in resonance." When you share a story that you are genuinely passionate about, your aliveness and authenticity shine through, captivating your audience. It's essential to feel the chills and emotions when telling your story; if you don't, it may be time to brainstorm with others or find a new story altogether.
Ashley's team at Wise Whisper Agency works closely with clients to help them craft their TEDx talks. The process involves an in-depth intake form, brainstorming sessions, and multiple rounds of writing and editing. The agency's commitment is to pitch clients until they are booked, which can take anywhere from a few days to several months. Once booked, clients have the option to work with a speaking coach, receive PowerPoint slides, and even have their YouTube bio optimized for SEO.
The benefits of delivering a TEDx talk extend far beyond the event itself. As Ashley points out, the mysticism added to one's career after a TEDx talk is invaluable. The exposure can lead to unforeseen opportunities and open doors that may have previously been closed. Additionally, the content from the TEDx talk can be repurposed for social media and other marketing efforts, further establishing the speaker's credibility and authority in their field.
In conclusion, becoming a captivating storyteller is essential to delivering a powerful TEDx talk that resonates with your audience. By identifying moments that have impacted your life and sharing insights that you feel deeply about, you can create a relatable and authentic story that moves your audience. With the help of a dedicated team like Wise Whisper Agency, you can craft a well-written speech, secure a spot on the TEDx stage, and unlock a world of opportunities for your career and brand.
Ashley is an entrepreneur, international bestselling author (You Turn), podcast host (You Turn Podcast) and top 100 ranked TEDx speaker on the Internet. She has been on the TEDx stage twice, in 2013 and 2019, and both of her talks have gone viral. Her company, Wise Whisper Agency, helps other inspirational professionals land on the same stage so they could make more impact, generate more leads for their business, and establish themselves even more so in the speaking arena.
Website: www.wisewhisperagency.com
Fill out the intake form here: www.wisewhisperagency.com/intake
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What you'll hear in this episode:
03:14 TEDx talk coaching process outlined in 7 words: Initial brainstorming, story sharing, feedback, content implementation.
08:00 TEDx is approachable, offers new opportunities.
12:40 Relatable stories resonate with audience for relevance.
13:40 People prioritize relatability and resonance in communication.
If you like this episode, check out:
How to Prepare to Sell Your Business
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