3 Ways to Become a Better Small Business Customer
Oct 04, 2024Today, the focus is on how listeners can become better supporters of small businesses. Inspired by Shannon’s experiences in Costa Rica, where local businesses often struggle during the "low season," here are some actionable tips to foster better relationships and support local enterprises.
Help Them Gain New Customers: After a positive experience at a local business, it's crucial to make it easier for others to discover them. Shannon recommends asking the owner or manager where they’d prefer a review, whether it’s on Google, Facebook, Yelp, or another platform. Positive reviews, especially detailed ones that mention names and specific examples of exceptional service, can significantly counteract any negative feedback they've received. Additionally, word-of-mouth remains powerful. Sharing experiences with friends, family, or on social media can help draw new customers to the business.
Practice Empathy and Fairness: Small businesses often face delays and unforeseen issues. Showing understanding and patience can make a big difference in these situations. Shannon shares her travel experiences, where she approaches gate agents with kindness during flight delays, understanding they’re doing their best. This approach can be applied to small businesses as well. If there is an issue, giving the business a chance to rectify it before leaving a negative review can often resolve the problem. Small businesses operate on tight margins, and negative reviews can significantly harm their reputation and revenue.
Earn Special Treatment: While some customers feel entitled to special treatment immediately, Shannon emphasizes the importance of building a relationship first. Frequent customers shouldn't hesitate to ask for deals or loyalty benefits but should also consider how they can make it easier for the business to accommodate them. For example, if purchasing a large quantity, customers could ask if they could bring their own packaging to save costs for the seller. Special treatment should be earned over time through loyalty and consideration. Shannon shares an example of introducing a seller with a unique product to a bar manager, fostering a mutually beneficial relationship.
By adopting these three strategies, customers become vital to a small business’s success. Helping them gain visibility, showing empathy during tough situations, and earning special treatment through continued support are key.
For those who found these tips helpful, Shannon encourages leaving a review for the "Keep What You Earn" podcast. Listener feedback helps reach more people and continue providing valuable content. Until next time, keep thriving and supporting each other.
What you'll hear in this episode:
03:23 Ask where they prefer positive reviews posted.
08:52 Be positive, understanding; people try their best.
11:11 Bulk purchasing can lead to cost savings.
If you like this episode, check out:
Don’t Stop Playing the Long Game
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The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
